by Barbara Nichols | Jun 5, 2014 | Blog
This topic seems to have increased in interest in the past several years. I see it in conference presentations, white papers, and webinars through e-mails I receive daily. A lot of presenters and writers seem to think that the best way to start is to “educate”...
by Barbara Nichols | Jun 1, 2014 | Blog
A data management initiative will progress through several initial phases with a goal to reach a steady managed state. Incorporating data management into your enterprise is a little like establishing a personal fitness program. You probably start with a goal, educate...
by Barbara Nichols | May 24, 2014 | Blog
Check out the Business Service for Every Door Direct Mail on USPS.com. I saw a demo of this great business tool the other day and I was really impressed! Responding to increased competition from internet advertising, the USPS has used data integration and low cost...
